Witch Dbq free essay sample

The Witch Witch. A word that, nowadays, carries along with it thoughts of pleasant schools of magic and candy corn for Halloween. But several hundred years ago, from about 1480 to 1700, the term witch was an altogether sinister and grave term, one that was not thrown around lightly, as it often brought upon those tagged with it fates arguably worse than death. It was the era of the Inquisition, in which panels of judges were created for the sole purpose of condemning witches, and executioners prospered like never before. It was a time of religious fanaticism and political unning, of death and wrongful accusations. Witches were persecuted for mainly three reasons, namely for religion, profit, and dislike towards the old, lower-class women. Pope Innocent VIII himself endorsed the trials, claiming that the Devil had taken reign of the weak-willed, while others noted how the executioners prospered from all the executions to the point of their wealth rivaling that of the nobility. We will write a custom essay sample on Witch Dbq or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And then there are so many statistics showing that a good eighty percent of those executed were female, all of them lower class, and most of them around the age of ixty at a time when people lived not a day beyond seventy. Of course, religion was the base of this paranoia, and the biggest reason for all the persecutions. Religious reasons were the biggest reasons when it came to persecuting witches. People believed that witches were ultimately seduced by the Devil into doing his work for him, which encompassed killing babies and eating them (docA1). Others even considered simple acts such as caring for those with strange diseases as witchcraft (docA4). Others targeted witches for their un-Catholic behavior and difference of religion and faith (docB2). And there were those, such as Calvin, who found reason enough for burning witches in the Bible (docB4). The religious paranoia also had an adverse effect on the youth, who began to believe in devils and demons inhabiting peoples bodies (doc 85). Even scientists gave proof that the Devil was taking over old and embittered souls (docC1). Of course, not all persecutions were carried out for mere religious reasons. Some people had more concrete, materialistic gains to be had from the trials. Many people had much to gain from the trials. Some nobles were promoted for their extraordinary work in ridding the land of the Devil, while xecutioners raked in money with all the new business. Towns and inns in general profited from the great masses of people who would attend the trials and executions of the supposed witches (docA2). And then, of course, any important persons with power that stood in the way of someones advancement could always easily be disposed of by accusations of witchcraft (docA7). The mayor of Bamberg, Germany was one of several cases in which persons were bumped up the political ladder because of executions of those holding high government posts. Of course, not all

Mrs Dalloway Essay Example

Mrs Dalloway Essay Example Mrs Dalloway Paper Mrs Dalloway Paper Essay Topic: A Long Way Gone Literature Mrs Dalloway This essay will be investigating to what extent Woolf used her novel Mrs Dalloway to criticise the social system. To do this I will be taking into account the year the novel was written, and examining the social situations which the reader could have perceived to be critical. Also, it will be important to acknowledge that some of the socially critical situations Woolf uses had not been encountered before, and to reason that perhaps Woolf wrote Mrs Dalloway to try and draw public attentions to the reaction to events that the general public, politicians and all the social classes had no idea how to deal with. At the same time the essay will use these points to connect the novel and Woolf to its modernist roots. Woolf began writing what would become Mrs Dalloway in the summer of 1922 shortly after World War 1 had ended. Public suffering from the war was still inflicting its massive after effects, and Woolf wanted to write an expression of what she felt was happening. On my initial forays into researching Virginia Woolf my opinion was very closed, I felt she was very insular. Commenting on the outside world from the safety of her own well educated and wealthy life. But now I feel I passed judgment too quickly. Woolf came from a challenging background, loosing her mother at a young age and coping with depression at different stages of her life. She was an imperative aspect of a groundbreaking generation of people who were trying to shake off their Victorian roots and reach for something new, something different. Which is what we now know as the modernist era, where all absolute truths were questioned and life was about asking the where, why and who, of what they were. Septum also calls to Evans For Gods sake dont come! He calls this to Peter Walsh, mistaking him for Evans during a flashback he experiences, Lucre allies he Is having a flashback but despairs at It, because It Is yet another example of him not being the man she married. 4 Although Reseal explains Tanat seen NAS removed near waling-ruling Decease It Is now too big for her, how does Septum interpret this action? By removing her wedding ring Septum sees it as a sign that their marriage is over, Their marriage was over, he thought, with agony, with relief. He sees things very black and white, and therefore links his wifes taking off her wedding ring, to it being a sign she doesnt love him anymore and that the marriage is over. When ironically, he has removed her wedding ring because she loves him so much, if she didnt love him completely, she wouldnt have lost so much weight due to the stress of losing her husband mentally, and therefore the ring would still fit and she would be able to keep it on. However, due to Septum condition he is only able to see things in black and white, for instance he sees Evans thus Evans is able to be seen by everybody. Lucres takes of her wedding ring thus the marriage is over. He is unable to see the background of each situation and is therefore also unable to see that he really is very . Septum sees himself as the lord of men singled out to hear the truth, to learn the meaning. He believes he has been given the supreme secret and knows profound truths. Explain the role he thinks he has been given. Septum sees himself as able to see things more clearly than anybody else. He can see Evans. He believes that people are against him, especially doctors, who want him to lose his family, like he lost his friend. Ironically, he is the character who is able to see things the least clearly; he is deluded and cannot therefore learn the meaning f any situation because we have already seen him misinterpret the removal of his wifes wedding ring therefore showing that he doesnt hear the truth. . His body was macerated until only the nerve fibers were left. It was spread like a veil upon a rock. Comment on the use of figurative language here. How effective is this as an image of suffering? The language used here is extremely emotive. The imagery causes us to see the very nature of Septum condition, he can only feel hence nerve fibers he feels despair, sadness, and chock at what he has flashbacks to, and the choice of words are very art rock but th en contrast with soft imagery veil. The contrast shows suffering to an even more intense extent because it also creates confusion with the mixture of textures, and makes his condition seem even worse because it worsens in incoherent intervals. 7. Septum thoughts oscillate between comforting visions of beauty and Heaven as divinely merciful, infinitely benignant and hellish visions of flames and death. How do you react to this unhappy couple? Do you Just see him as mad? / DO you feel sorry for him? / Do you feel any sympathy for his wife? Ca ten warren-smelt s an unhappy couple Is Jumping to conclusions, In ten way that they used to be happy They went to Hampton Court on top of a bus They had happy times, but then as she progresses through her thoughts we as readers become more sympathetic towards Lucres Suddenly he said, Now we will kill ourselves She was enjoying her day, and then to hear her husband who she loves say that must be a feeling non comprehensible to anybody that hasnt experienced it, but we still feel so rry for her, because she has to witness it. TO some extent we feel more sorry for her than we do Septum, because although hes the one suffering erectly, he is deluded and doesnt see it as a mental problem, to him it is one hundred percent real, his wife on the other hand has to witness her husband digress in to madness every day. 8. When Peter Walsh walks past the Warren Smiths, he concludes that they are lovers squabbling under a tree. As readers, who have Just shared their internal worlds, we know very differently. So, what is Wolf highlighting about perspective here? Everybody perspective is different. To Septum he is back in the war reliving it in everyday situations. To Lucrative, she is losing her husband and doesnt know what else she can do to help him. Whereas Peter Walsh who knows nothing of the Warren Smiths concludes that they are squabbling, But I am so unhappy Septum we know just how devastated Lucrative is by this situation but to anybody else it could Just be a mere row between a young couples. Wolfs point about perspective here, shows how important the internal monologues she includes throughout her novel are because without them, we have no idea the true meaning behind what we see, Just as Peter Walsh misinterprets a couple in desperation with a couple having a petty argument.

Edgar Allan Poes Philosophy of Death

Edgar Allan Poe's Philosophy of Death Ralph Waldo Emerson once wrote: Talent alone cannot make the writer. There must be a man behind the book. There was a man behind The Cask of Amontillado, The Fall of the House of Usher, The Black Cat, and poems like Annabel Lee and  The Raven. That man- Edgar Allan Poe- was talented, but he was also eccentric and prone to alcoholism- having experienced more than his share of tragedies. But, what stands out even more prominently than the tragedy of Edgar Allan Poes life is his philosophy of death. Early Life Orphaned at the age of two,  Edgar Allan Poe was taken in by John Allan. Although Poes foster father educated him and provided for him, Allan eventually disinherited him. Poe was left penniless, earning a meager living by writing reviews, stories, literary criticism, and poetry. All of his writing and his editorial work was not enough to bring him and his family above the level of mere subsistence, and his drinking made it difficult for him to hold a job. Inspiration for Horror Arising from such a stark background, Poe has become a classical phenomenon, known for the gothic horror  he created in The Fall of the House of Usher and other works. Who can forget The Tell-Tale Heart and The Cask of Amontillado? Every Halloween those stories come to haunt us. On the darkest night, when we sit around the campfire and tell horrible tales, Poes stories of horror, grotesque death, and madness are told again. Why did he write about such horrible events? About the calculated and murderous entombment of Fortunato, as he writes, A succession of loud and shrill screams, bursting suddenly from the throat of the chained form, seemed to thrust me violently back. For a brief moment- I trembled. Was it disillusionment with life that drove him to these grotesque scenes? Or was it some acceptance that death was inevitable and horrible, that it sneaks up like a thief in the night, leaving madness and tragedy in its wake? Or, is it something more to do with the last lines of The Premature Burial? There are moments when, even to the sober eye of Reason, the world of our sad Humanity may assume the semblance of a Hell... Alas! The grim legion of sepulchral terrors cannot be regarded as altogether fanciful... they must sleep, or they will devour us- they must be suffered to slumber, or we perish. Perhaps death offered some answer for Poe. Perhaps escape. Perhaps only more questions- about why he still lived, why his life was so hard, why his genius was so little recognized. He died as he had lived: a tragic, pointless death. Found in the gutter, apparently the victim of an election gang who used alcoholics to vote for their candidate. Taken to a hospital, Poe died four days later and was buried in a Baltimore cemetery next to his wife. If he was not well-loved in his time (or at least not as well-appreciated as he might have been), his tales at least have taken on a life of their own. Hes recognized as the founder of the detective story (for works like The Purloined Letter, the best of his detective stories). He has influenced culture and literature; and his figure is placed beside the literary greats in history for his poetry, literary criticism, stories, and other works. His view of death may have been filled with darkness, foreboding, and disillusionment. But, his works have lasted beyond the horror to become classics.

Organisational Culture, Artifacts, role of Artifacts in Organisational Research Paper

Organisational Culture, Artifacts, role of Artifacts in Organisational Change and S.M.A.R.T Objectives - Research Paper Example In essence, organizational culture refers to the â€Å"pattern of shared basic assumptions that the group learned as it solved problems that have worked well enough to be taught to new members as the correct way to perceive, think and feel in relation to those problems† (Willcoxson & Millet 2000). Culture is not a distinguishable aspect of an organization. Organizational culture is a principal set of beliefs and values coherent among leaders in steering the organization, and interpreted by the employees and managers into proper conducts and armored through incentives and permits. Organizational cultures are formed and transformed over time. Needless to say, there is a broad correspondence among authors and scholars on how the organizational culture reacts to and replicates industry attributes and community traits held by the organization employees. Moreover, it also typifies the traits and values of its leaders or founders (Gordon, 1991). Schein denotes that organizational culture is both defined and epitomized by â€Å"group strictures and prescriptive criteria and that provide the basis for allocating status, power, rewards, authority and respect†. Culture defines â€Å"what a group pays attention to and monitors in the external environment and how it responds to its environment† (Brown, 1995). ... In reference to Kelly (2008), â€Å"Organizational culture is the essence of organizations defining what’s grave and setting the standards by which to measure success†. The health care and public health systems in United States have had a recurring trend and an emergent culture. Over decades, there has been limited diversity in leadership, with women given little opportunities to hold executive positions. In addition, there has been an existent disparity in salaries between women and men in the health care and public health systems (Lantz, 2008). Cultural Artifacts Across the world, cultures formulate tangible and intangible artifacts that typify their culture. Willcoxson & Millet (2000) define artifacts as the â€Å"visible structure and practices, such as policies and procedures, which can be monitored and changed if necessary†. Artifacts include observable symbols and signs, physical structures, language, ceremonies and stories. In reference to Willcoxson & Mi llet (2000), â€Å"artifacts provide the lasting glue that holds the organization together and provides an anchoring point to ground the organization†. In the United States health care and public health system, gender inequality is an impending artifact. Role of Artifacts in organizational change In reference to Kelly (2008), changing organizational culture to maintain the organization’s feasibility can be extremely â€Å"challenging unless grounded on sound logic†. Organizational change involves alteration of the artifacts. Artifacts can be used in changing the organizational culture. In the process of organizational culture change, comprehension of cultural artifacts is critical. Artifacts should be adapted to support changes in the organization culture. Needless

India Research Paper Example | Topics and Well Written Essays - 1250 words

India - Research Paper Example Another problem centres on Kashmir, the province with a Muslim majority where India’s neighbour Pakistan supports a separatist movement. So media labs coexist alongside continued outbursts of sectarian violence. This said (March 2002) Shashi Thahoor, 2Indian writer and social critic, ‘is one of the ironies of Indias muddled march into the 21st century.’ Despite all the latest positive developments Thahoor sees India as still ‘shackled to the dogmas of the past.’ According to Cohen (2001, page xiv) ‘New Dehli still finds it difficult to translate economic potential into political and strategic influence.’ In fact there are so many problems that it is feared that the much vaunted Indian tradition of plural development and secular government could be at risk.. Meanwhile, India, already a nuclear power, is pressing for a permanent seat on the U.N. Security Council. At a 2002 United Nations debate on the future of the Security Council,3 A. Gopinathan Indias deputy representative to the U.N, put forward a proposal that the number of countries permanently represented be expanded. The present set up was decided before India even had self government as a country, and reflects the world of the 1940’s rather than the present day situation. It was argued that the present format is both unrepresentative and anachronistic. as quoted by the Press Trust of India in March 2002, and should be revamped to better reflect the increasing importance of India and other emerging nations. India’s sectarian problems are of course nothing new. Although there is an Hindu majority, there are also a number of other religions represented including Muslims, Christians, Jains, Buddhists and Sikhs. Onwards from the year of modern India’s birth in 1947, when more than a million people died , violence has been a common part of Indian life. In February 2002, as reported by Celia Dugger, 458 travellers, including children, were

Subjective assessment Essay Example for Free

Subjective assessment Essay The overall assessment of the market may not reflect its true form. But looking at it more closely, it would seem that the subjective part of the analysis agrees with the objective part for a number of reasons. Firstly, the market demand for Denmark is considerably large, couple this with the lower tax than any of the countries it would really seem to be of the best choice. Spain, on the other hand, poses the highest task, with a considerably large market loaded with substitutes that may hinder the proliferation of the products of the distillery in question. Northern Ireland would logically be a good choice, if we don’t take in mind that, the market would have to be loaded with competitors on each other’s throats. It would be market suicide to try to penetrate a market full of veteran companies that may swallow the company’s products in one of their marketing campaigns. Decision Alternatives †¢ The first alternative with the marketing of these products is to offer the public a bargain of selling two bottles at the same time with a slightly lower price of the two bottles. Accompanied by massive publicity that includes radio commercials and even television commercials, The method would work two-ways: point-of-sale, information that the consumers would get in the retail shops would be the same as the ones that would be heard in the radio and television. Secondly, information dissemination. With the massive publicity, the company gets to introduce their new products that would somehow make an impact on the viewers’ or listeners’ choice. †¢ Taking adavantage of your strengths would be the second alternative to be considered. Previous experience dictates that the market has treated the company nicely when it came to mail order purchases. If you would be able to make the necessary adjustments in your mail order service in the host country, then you would be able to gain a share of the market. Advertising is important and should therefore be taken into consideration. The mail orders can be accompanied by leaflets that tell of the company’s other products and invitations to go to the distillery and see the Visitor’s Shop. The Visitor’s Shop was the provider of the profits before, it might the provider again. †¢ Discount offerings would be the third alternative. This allows us to offer the products in slightly lower introductory prices so that the public may taste your product for lower prices. This proves to be a good and bad mood at the same time. The competitors may lower their price, forcing you to lower your price even more, at profits’ expense. Or you could get a significant share of the market if the public gets satisfied with the offer, and especially satisfied with the products offered. †¢ The final alternative would be advertise heavily and rely solely on the marketing effects of your strategies. This would be a big gamble on the company’s part as they would spend and incur costs at an increasing rate. The rate of spending, however, may not be accompanied with positive results as the distillery would then depend on the reactions of the public on their advertisement. A positive effect would be a partial gain in your market share and hopefully improve your market position. A negative effect, however, would entail additional costs without pay-offs. Although advertising is never a bad investment, for a small company like that of The Olde Distillerie cannot afford to lose largely on its first attempt to enter the market. Final Decision The alternative that should be considered is that of the second alternative. This alternative not only gives profit for the organization but this could be the initial move that a new company may have. This initial move can be the first of the series of ideas that may spawn from the initial move. Improvements on the idea, additional perks, or just plain advertising would be the next moves that would be coupled with the strengths of the company. Furthermore, the strengths of the company are the same strengths that may help them survive in a new market. A different market that may hurt or help them. Contingency Plan If ever that the final decision alternative would not be effective, The Olde Distillerie may take the first alternative, the bargain of two bottles. This gives a sense of cheapness to the drink but would also be seen as an opportunity for the public to try something new. A small discount on this account may be explored further so that they may find new ideas to their marketing strategies. BIBLIOGRAPHIES Amerique, Remy (2006), The Macallan(R) Single Highland Malt Breaks New Global Advertising Creative Campaign, http://www.marketwire. com/mw/release_printer_friendly? release_id=58696category=, accessed November 7. Anonymous (2006), The History of Scotch Whisky In More Detail, http://www. scotch-whisky. org. uk/, accessed November 17. Anonymous (2006), Ireland (Information on the Irish State) : Land and People, http://www. irlgov. ie/aboutireland/eng/landandpeople. asp, accessed November 7. Anonymous (2006), Press Release: SUCCESSFUL WHISKY INDUSTRY VITAL TO SCOTTISH ECONOMY SAYS HENRY MCLEISH, http://www. scotland. gov. uk/news/1999/11/se1461. asp, accessed November 17. Anonymous (2006), The Scotch Experience: Scotch Whisky Statistics, http://www. scotchdoc. com/tsd/education/stats. html, accessed November 7. Anonymous (2006), Whiskys reputation under threat, http://www. scotchwhisky. net/news/threat. php, accessed November 7. Anonymous (2006), whiskey, http://www. britannica. com/eb/article-9076785/whiskey, accessed November 17. Anonymous (2006), Whiskey Rebellion, http://www. britannica. com/ebi/article-9340307, accessed November 17. Anonymous (2006), Denmark, http://www. britannica. com/eb/article-33928/Denmark, accessed November 17.

Sport Utility Vehicles :: SUVs Transportation Automobiles Essays

Sport Utility Vehicles In recent years the market for SUVs, Sport Utility Vehicles, and pickup-trucks has increased significantly. In fact, â€Å"more than 40% of consumers say they are considering buying an SUV for their next vehicle, the highest of any segment,† (Halliday 1-2). As the name implies, Sport Utility Vehicles were originally intended as means of transportation in places where normal cars would not function well, such as off-road. Pickup-trucks were also designed for a practical purpose, hauling materials that would not normally fit in a car trunk. Has the dramatic increase in sales of SUVs lead to a dramatic increase in the number of people driving off-road? No. Has the dramatic increase in the sales of pickup-trucks lead to an increase in people hauling large objects? No. The majority of SUV and truck owners purchase their vehicles because they believe that they are safer. The question arises how safe are SUVs and trucks really? SUV and truck safety can be broken down into t wo categories, the safety of the driver of the SUV or truck and the safety of any other motorist who collides with an SUV or truck. What kinds of people would want to buy an SUV or a truck? Well the practical answer would be people who want to off-road or haul large equipment, but that is not the largest group of SUV and truck consumers. Most SUV owners buy SUVs because they feel as though they are more protected in case of an accident. This is a proven fact â€Å"SUVs, vans, and pickups appear to be more aggressive and may be more crashworthy than cars. Effects of pickups are most pronounced. Drivers in pickups face less risk of serious injury than car drivers,† (Toy / Hammitt 7-8). This is a very valid point. Force is equal to mass times acceleration. If a car and an SUV are traveling at a relatively similar speed and they collide, the vehicle with more mass, the SUV, will always win. This obsession with feeling safe is resulting in the size of SUVs and trucks reaching ridiculous proportions. The new Ford Excursion is too large to fit into many normal sized parking spaces. Every year trucks and SUVs get bigger in an effort to be the â€Å"safest† vehicle on the road.

Analysis of Alfred M. Green’s Speech

Persuasion is the influence of beliefs, attitudes, actions, intentions and other such things; it is a process aimed at a person’s or group’s attitude or behavior towards some event, idea, object, or person. Albert Green cleverly uses connection and inspiration to persuade his fellow African Americans to join the ranks of the military. He connects with them by not only using unifying diction but also by appealing to their emotions, namely by speaking of their common historical plights, their â€Å"sires† or fathers.Green, instead of separating himself as the speaker, from his audience, and singling out the individuals making up the audience, in attempt and hope of persuading each and every one of them separately through the appeal of logic, as done commonly in the execution of persuasive speeches, uses unifying diction to connect with his fellow African Americans. He does so by using such phrasing as â€Å"we† instead of â€Å"you† or â€Å"I† and â€Å"ours† instead of â€Å"yours. † This simple change in word choice makes his tone sound sincere and genuine.Through the use of the word â€Å"brethren,† Green is able to makes religious connection. â€Å"Brethren† is the formal word used for brother in many religious scriptures predating the 12th century. Green hopes to connect with them at an emotional as well as spiritual level through use of commonly labeled as religious diction that is familiar to the African American people of this time, of whom a majority are highly religious Christians. He also connects with his audience through references to their common history, concerning their â€Å"sires† or fathers, dating back to the times of Washington and the Revolutionary War.He brings to light the failures â€Å"to bring [them] into recognition as citizens† and abuse caused by the fugitive-slave laws, Dred Scott decisions, indictments for treason†¦Ã¢â‚¬  Green does not hide these acts of humiliation, injustice and abuse; he claims that it is their â€Å"duty †¦ is not to cavil over past grievances. † He tells his fellow â€Å"brethren† that they should not keep grudges over the past for it has already happened and cannot be altered.Instead, he pushes and attempts to persuade them through inspiration, to take action and charge of the present and change the future for the better. To truly inspire another, one must appeal to their deep emotion and character ad Green does in his speech. Green makes reference to one’s honor and values as he explains they â€Å"may again give evidence to the world of the bravery and patriotism of a race in whose hearts burn the love of country of freedom, and of civil and religious toleration. Green speaks of â€Å"duty† when telling them they must â€Å"endeavor to hope for the future and improve the present auspicious movement† to make new their â€Å"claims upon the justice and ho nor of the Republic,† nor let the â€Å"honor and glory achieved by [their] fathers be blasted or sullied by a want of heroism. † What Green means by this is that he and his fellow â€Å"brethren† should not sulk over the â€Å"rights and wrongs† of the past but instead take action to form and enforce better for the present and upcoming future. Green wants them

Ptlls Level 3 Unit 001

Preparing to Teach in the Life Long Learning Sector Unit 001 – Roles, Responsibilities and relationships in lifelong learning. Candidate Name: City and Guilds Number: TASK A Guidance Document Driver Training Department. Guidance Document for driver trainers working with learners Overview Instructing, coaching and assessing in the driver training sector can present many challenges and variants when interacting with learners on a day to day basis.Training scenarios can greatly differ in their aim, practical application or severity of risk assessment and your involvement can then vary to include the protection of personal information, development of training materiel or direct contact with individuals. You should be aware of how your actions could influence or impact on not only learners, but also colleagues the Service and even members of the public. Legislation It is essential you familiarise yourself with the various Legislative acts, regulatory requirements (including codes o f practice) and Service policies which have been outlined below.Though it is not expected for trainers to know these word for word, you will need both an accurate interpretation of them and the ability to refer to them with ease. Health and Safety at Work Act (1974) This Act sets out the general duties which employers have towards employees and members of the public, and duties which employees have to themselves and to each other. The Act is in force to make the working environment a safe and secure place for any individual within it. Generally common sense assures us of this but by raising awareness and understanding then further improvements to the working conditions can be realised.The main aspects of the act are; †¢Requirements for the employer to ensure the health and safety of its employees †¢Requirements for the employer to provide adequate information, training and supervision of its employees along with adequate equipment and systems of work †¢Requirements fo r you to take care of yourself or others that may be affected by things you do or neglect to do. †¢Requirements for you to co-operate with employers and not to misuse or interfere with anything provided in the interests of health, safety or welfare.You will also be teaching and working within some regulations that are ‘born from’ or linked to the Health and Safety at Work Act. The main ones of these are. †¢PUWER (Provision and Use of Work Equipment Regulations) 1998 †¢LOLER (Lifting Operations and Lifting Equipment Regulations) 1998 Further information on Health and Safety legislation can be found on the LFRS Service intranet system, http://Pages/Health-and-Safety. aspx where there are also links to www. hse. gov. uk for self- research. You can also find relevant presentations for delivery to learners on the Driver Training Department, server in the presentations folder.Road Traffic Regulation Act 1984 and Road Safety Act 2006 When working in the Emergenc y Response Driver Training (ERDT) sector, this legislation forms a major influence on not only what you teach but also how you teach it. †¢Section 19 Road Safety Act 2006 (ne. sect. 87 Road Traffic Regulation Act 1984) gives and exemption for speed limits provided that i)observing the speed limit would hinder the vehicle, ii) the driver has been trained in accordance with this legislation, iii) the vehicle is being used for training purposes. †¢Contained within the Road Safety Act is the competency requirements of ERDTYou will also be teaching and working within some regulations that are ‘born from’ or linked to the Acts. The main ones of these are. †¢Traffic Signs and General Directions Regulation 2002 †¢Zebra, Pelican and Puffin Pedestrian Crossing Regulations 1997 †¢Motorway Traffic (England & Wales) Regulations 1982 Further information on road traffic legislation can be found on the LFRS Service intranet system, http://Pages/DriverTraining-M aterial. aspx where there are relevant presentations and also links to Department for Transport section within www. gov. uk/government/orginisations/department-for-transport web sites for self- research.Service Policy LFRS has a service Health and Safety policy specifically covering all types of vehicle related operations. It is titled Road Risk Management and acts a policy, but also gives guidance to the above legislative requirements. There is an overriding message of ‘drive to arrive’, highlighted by response driving speed limits. †¢Responding vehicles are subject to a policy enforced limit of the speed limit enforced for that vehicle on that road at that time, + 20 mph. Road Risk Management policy is available on LFRS intranet system http://corporate/policies/Pages/PoliciesProcedures. spx Though not part of your main role, there may be occasions where you come into contact with vulnerable groups. You should make yourself aware of service guidance relating to th is subject and the legislation Safeguarding Vulnerable Groups Act 2006. This can be found on www. legislation. gov. uk Professional Qualifications and Membership As a member of the Driver Training team you will be required to hold several qualifications or memberships that may require periodic re-accreditation, CPD and operating within Codes of Practice.Your role will require registration as a member of the Institute for Learning, IfL. It has a code that was developed by the profession for the profession to outline the behaviours expected of members. The Driver Training department adopts the code and its outlining behaviours; †¢Integrity †¢Respect †¢Care †¢Practice †¢Disclosure †¢Responsibility Further information can be found on the IfL website www. ifl. ac. uk You should also make yourself familiar with The Further Education Teachers’ Qualifications Regulations 2012. This can be found at www. legislation. gov. ukProfessional relationships, resp onsibilities and boundaries. You should look to behave in a way that is appropriate to your role and promote appropriate behaviour and respect from learners you interact with. You should be aware and operate within any ground rules that are set by your employer and emphasised through your line manager. You are also responsible for ground rules that you should look to install between you and your learners. Below are some examples and scenarios that you should be aware of in your role. The role of a Driver Trainer often brings you into close contact with small roups of learners, in a closed and personal environment and for extended periods of time. The need to create an open and relaxed environment is important, especially during ERDT, but this could lead to a blurring of boundaries between teacher and learner. It is important that you are aware of this and maintain the authority to be able to control situations safely when teaching in a moving vehicle environment. Though you may know students through other avenues such as other work activities or sports clubs you should be aware of discussing aspects of training, especially on social media sites.You should also be aware of commenting on aspects of your working day which could be open to public view and be easily misinterpreted by other employees or members of the public. You should be aware of the boundaries of your responsibilities during your working day. For example, you may encounter a problem with a training vehicle that you think you may be able to repair. This may cause further damage or not repair the fault adequately which may have implications later in the day. The service has many departments that specialise in different areas that are available for you to call on and will assist you when it is beyond your responsibility.During the delivery of training courses your main responsibility will be to your students; however there will be other professionals who you will need to interact with. Internally th ese could include other instructors, colleagues from other departments, your line managers and learner’s line managers. You should aim to deal with each whilst remaining professional and thoughtful of the role they have and to not overstep the boundary of your role. External agencies such as Police, training facilities or members of the public should be dealt with professionally and respectfully.Remember you are representing the service and the department at all times. If you are ever in doubt of your responsibilities and boundaries of your role, always ask someone, either another teacher, line manager or a colleague related to the task in question. Individual learning needs Though on the surface most driver training courses are ‘pre-programmed’ with times, facilities and outcomes; the learning that is delivered is very flexible and can vary greatly from course to course due to the individual’s needs. It is your responsibility to facilitate this, rememberi ng to stay within the boundaries of your role.A scenario may occur where a student has personal commitments such has child care or transportation problems that may affect the delivery of the course. Guidance for the flexibility of course timings can be, at the first point, discussed between teacher and learner. This could then be referred to Driver Training line manager or the Specialist Training Manager for clarity or confirmation. If longer periods of time off are needed you can refer the learner to the Absence Management Policy http://corporate/policies/Pages/PoliciesProcedures. spx . There is often a miss conception within the service that the standard of numeracy and literacy skills is fairly similar, or at least above a given standard. The truth is often far from this and you should be aware of a learners need in this area. Though the majority of driver training is of a practical nature you should be aware of learning barriers. These can include factors such as an individualâ €™s learning style or conditions such as dyslexia. Learners may be unaware of these factors or unwilling to disclose them.For learning styles you can encourage completion of a VAK questionnaire, found on the team site http://team/sites/ds/default. aspx. This will enable you and the learner to better focus the information they receive and may make them more aware of their learning style. When delivering sessions that involve presentations, reading, writing, facts and figures or even discussions, be respectful of individual’s learning needs and be observant of the learner’s reactions. You should be aware of factors linked to dyslexia that may also affect other aspects of driver training.Disorders such as dyspraxia may be apparent in a mild form and can affect a learner’s movement and coordination. This may become evident when operating lifting hydraulics or following verbal commands in a vehicle. If you experience learners that make you aware of these factors work together with them in a respectful way. If you or they need further information there are many useful websites such as the dyslexia foundation www. dyslexiafoundation. co. uk/ and the dyspraxia foundation. www. dyspraxiafoundation. org. uk/ . Reference List

Coca-Cola lifestyle Essays

Coca-Cola lifestyle Essays Coca-Cola lifestyle Paper Coca-Cola lifestyle Paper Now as I come to marvel at the simplicity and effectiveness of Coca-Colas television advertising and look in detail at ten particular shots from this advert I have already noticed a pattern in the companys marketing strategy. I have discovered that in advertisements, Coke entices and coerces you not only to choose their cola, but to make a lifestyle choice. They encourage you to choose the young, affluent, athletic lifestyle they deceptively persuade you into thinking you can get from a bottle of their cola, rather than anybody elses. I will now look at the television commercial for the same cleverly created images of the Coca-Cola lifestyle. The ad for Coke I observed consisted of twenty five shots, all very carefully scripted and produced. The sound track is loud, energetic and the beat is very fast. After watching the advert all the way through I felt refreshed and energised. The adverts up tempo music stuck in my mind and the lyrics left me in no doubt as to wether Coke is the Real Thing. I will examine in detail just ten of these shots because I feel this will be enough to give me a general overview into the Coke ad and an insight into how the individual scenes work together to produce one large, clear image of Coca-Cola. The first shot is of a darkly dressed dancer, who stands out against the red/pink background of this, the first shot, and the caption Dance appears at the bottom-left corner of the screen. The colours are the colours of the Coca-Cola logo and the caption was purposefully chosen because it epitomises and promotes everything Coke is about, youth, energy and fun. The camera angle of this shot happens to bemedium long. I will now look at the third shot in the series of twenty-five that compose the Coke television ad.  The man in this shot is wearing a leather jacket and jeans- casual clothing-standing on a subway station. He starts to dance, using quick, robust moves. He is quite young, almost certainly in his twenties, and there is a Coke vending machine in the background. This shot is telling us that if we drink Coke we will be happy, energetic and feel like dancing too. Coke have very successfully promoted youth and healthy living in this big close up shot. The next shot I will examine is of a woman and child in a field. This shot does not fit in with the others, as although it has a small child running in a field, it also has an older woman, possibly her grandmother, standing behind her. The main colour is yellow, to emphasise warmth and the child is smiling, showing how happy she is. In this shot it is clear that whilst emphasising youth and energy, Coke is also trying to communicate the more timeless appeal of its product. This is a medium close up shot. This shot is number seven in the series of twenty five and cleverly portrays youth with Cokes more timeless appeal. The shot shows bar staff going about their daily work. The staff are all dressed in white, and their shirts look fresh and clean. A young attractive woman, whilst working behind the bar, finds time for an impromptu twirl, showing how Coke can help you have fun in the workplace too. She and her associates stand out against the grey background of the bar in which they work. The uniforms they are wearing look old-fashioned, as if the bar were back in the 1950s era. This is not in keeping with the rest of the images in this advert which mostly show youth in the more recent years of Cokes production. However it does help to illustrate the more everlasting side of Coke. This is a close up shot of a woman drinking a bottle of Coca-Cola and smiling, showing Coke has satisfied her thirst. There is a very bright light shining on the womans face to show her expression clearly and making it a sharp contrast between the dark blue background and her enlightened face. This is telling us how we will smile too, just like the woman in the shot once we have tried Coke and also showing us how with Coca-Cola our lives can be happy too. This is shot nine, a long shot of four dancers in a warehouse. The background is black and there is a red light from above shining down on the dancers. I suspect red was chosen because it is the main colour of the Coca-Cola logo. The dancers move in synchronisation with each other and the music. The colour choice was deliberate and the Coca-Cola company want us to see how we too will dance when we have embarked upon the Coke lifestyle, and how we too will dance once basked in the colours of Coke. A man in a brown suit against the grey background of the American subway station features in this, a medium long shot. Again, the man is dancing energetically around using moves that show how Coke has inspired him to dance and show us the youthful and healthy lifestyle we can have with Coke.  In this close up shot all the dancers are wearing white costumes so they stand out from the grey background and so that the laser lights used would reflect easily on the uniforms and enable us to see all the bright colours as the dancers move individually in time to the music. In this shot Coke are promoting their youth and energy and giving the impression that if we drink Coke, we too will be filled with energy and feel the uncontrollable urge to dance. In this medium shot, a young woman dressed in skimpy underwear is dancing around a bathroom. Again, the main colours are warm, in this case yellow, used to communicate happiness and the girl in the shower room is dancing to the music of the commercial. Coca cola have ingeniously placed a parasol with red and white stripes, very similar to the stripes of the American flag, in the corner of the rest room to show that Coca-Cola is a patriotic drink and as much a part of America as the president himself. In this shot Coca-Cola have decided to promote sex and the American dream to help them sell their product.  This, the final shot is of a young woman with blonde hair, against a white background. The woman has a huge smile and the caption underneath her reads You cant beat the feeling!. This suggests that if you drink Coke you will be happy too. The Coca-Cola trademark features at the bottom of the screen just to remind us of the product we are being sold. After I have looked at both the magazine and television adverts, I have come to the conclusion that Coke does not only stress images of youthful energy and health to convince us to buy their merchandise, but also a more timeless appeal. Young and old images coexist in harmony and make sure that Coke is for all, whatever the age. The company has cleverly shown us images of youth, love and romance, healthy living, sex and the images of several favourable lifestyles, (college education, a life of abundance but not extravagance) and also managed to link Coca-Cola with all aspects of America as well as the rest of its global community, making it the worlds number one selling soft drink.

Racial Stereotypes and Food Product Marketing

Racial Stereotypes and Food Product Marketing The images of racial minorities have been used to hawk food for more than a century. Bananas, rice, and pancakes are just some of the food items that have historically been marketed with visages of people of color. Because such items have long been criticized for promoting racial stereotypes, however, the link between race and food marketing remains a touchy subject. When President Obama rose to prominence and Obama Waffles and Obama Fried Chicken made their debut soon after, controversy followed. Once again, an African American was being used to push food, critics said. Take a look around your kitchen. Do any of the items in your cupboards promote racial stereotypes? The list of items below may change your mind about what constitutes a racist food product. Frito Bandito In the age of Dora the Explorer, its difficult to imagine a time when a Latino cartoon character wasnt portrayed as caring, adventurous, and inquisitive, but as sinister. When Frito-Lay rolled out Frito Bandito in 1967, though, thats exactly what happened. The Bandito, the cartoonish mascot for Frito-Lay corn chips, had a gold tooth, a pistol and a penchant for stealing chips. To boot, the Bandito, clad in a huge sombrero and boots with spurs, spoke broken English with a thick Mexican accent. A group called The Mexican-American Anti-Defamation Committee objected to this stereotypical image, causing Frito-Lay to change the Banditos appearance so he did not appear as devious. He became kind of friendly and rascally, but still wanted to heist your corn chips, explained David Segal, who wrote about the character for Slate.com in 2007. The committee found these changes didnt go far enough and continued campaigning against Frito-Lay until the company removed him from promotional materials in 1971. Uncle Bens Rice The image of an elderly black man has appeared in ads for Uncle Bens Rice since 1946. So, just who exactly is Ben? According to the book Aunt Jemima, Uncle Ben and Rastus: Blacks in Advertising Yesterday, Today and Tomorrow, Ben was a Houston rice farmer known for his superior crops. When Texas food broker Gordon L. Harwell launched a brand of commercial rice cooked to preserve nutrients, he decided to name it Uncle Bens Converted Rice, after the respected farmer, and use the image of an African-American maitre d he knew to be the face of the brand. On the packaging, Uncle Ben appeared to be a menial type, as suggested by his Pullman Porter-like attire. Moreover, the title Uncle likely derives from the practice of whites addressing elderly African Americans as uncle and aunt during segregation because the titles Mr. and Mrs. were deemed unsuitable for blacks, who were regarded as inferior. In 2007, however, Uncle Ben received a makeover of sorts. Mars, the owner of the rice brand, debuted a website in which Uncle Ben is portrayed as the chairman of the board in a posh office. This virtual facelift was a way for Mars to bring Ben, an outdated racial stereotype of the black man as sharecropper-servant, into the 21st century. Chiquita Bananas Generations of Americans have grown up eating Chiquita bananas. But its not just the bananas they remember fondly, its Miss Chiquita, the comely figure the banana company has used to brand the fruit since 1944. With a sensual swagger and flamboyant Latin American attire, the bilingual Miss Chiquita makes the men swoon, as vintage advertisements of the bombshell demonstrate. Miss Chiquita is widely thought to have been inspired by Brazilian beauty Carmen Miranda who appeared in ads for Chiquita bananas. The actress has been accused of promoting the exotic Latina stereotype because she achieved fame wearing pieces of fruit on her head and revealing tropical clothing. Some critics argue that it’s all the more insulting for a banana company to play into this stereotype because the women, men, and children who worked in banana farms toiled in grueling conditions, often falling gravely ill as a result of pesticide exposure. Land O Lakes Butter Make a trip to the dairy section of your grocery store, and youll find the Native American woman known as the Indian maiden on Land O Lakes butter. How did this woman come to be featured on Land OLakes products? In 1928, officials from the company received a photo of a Native woman with a butter carton in hand as cows grazed and lakes flowed in the background. Because Land O Lakes is based in Minnesota, the home of Hiawatha and Minnehaha, the company reps welcomed the idea of using the maidens image to sell its butter. In recent years, writers such as H. Mathew Barkhausen III, who is of Cherokee and Tuscarora descent, have called the image of the Land O Lakes maiden stereotypical. She wears two braids in her hair, a headdress, and an animal skin frock with beaded embroidery. Also, for some, the maidens serene countenance erases the suffering indigenous peoples have experienced in the United States. Eskimo Pie Eskimo Pie ice cream bars have been around since 1921 when a candy shop owner named Christian Kent Nelson noticed that a little boy couldn’t decide whether to buy a chocolate bar or ice cream. Why not have both available in one confection, Nelson figured. This line of thinking led him to create the frozen treat known then as the â€Å"I-Scream Bar.† When Nelson partnered up with chocolate maker Russell C. Stover, though, the name was changed to Eskimo Pie and the image of an Inuit boy in a parka was featured on the packaging. Today, some indigenous peoples from the arctic regions of North America and Europe object to the name â€Å"Eskimo† in the use of the frozen pies and other sweets, not to mention in society generally. In 2009, for example, Seeka Lee Veevee Parsons, a Canadian Inuit, made newspaper headlines after publicly objecting to references to the Eskimo in the names of popular desserts. She called them â€Å"an insult to her people.† â€Å"When I was a little girl white kids in the community used to tease me about it in a bad way. It’s just not the correct term,† she said of Eskimo. Instead, Inuit should be used, she explained. Cream of Wheat When Emery Mapes of the North Dakota Diamond Milling Company set out in 1893 to find an image to market his breakfast porridge, now called Cream of Wheat, he decided to use the face of a black chef. Still on promotional packaging for Cream of Wheat today, the chef- who was given the name Rastus, has become a cultural icon, according to sociologist David Pilgrim of Ferris State University. â€Å"Rastus is marketed as a symbol of wholeness and stability,† Pilgrim asserts. â€Å"The toothy, well-dressed black chef happily serves breakfast to a nation.† Not only was Rastus portrayed as subservient but also as uneducated, Pilgrim points out. In a 1921 advertisement, a grinning Rastus holds up a chalkboard with these words: â€Å"Maybe Cream of Wheat aint got no vitamins. I dont know what them things is. If they’s bugs they aint none in Cream of Wheat.† Rastus represented the black man as a child-like, unthreatening slave. Such images of blacks perpetuated the notion that African Americans were content with a separate but (un)equal existence while making Southerners of the time feel nostalgic about the Antebellum Era. Aunt Jemima Aunt Jemima is arguably the most well-known minority â€Å"mascot† of a food product, not to mention the longest lasting. Jemima came to be in 1889 when Charles Rutt and Charles G. Underwood created a self-rising flour that the former called Aunt Jemima’s recipe. Why Aunt Jemima? Rutt reportedly got the inspiration for the name after seeing a minstrel show that featured a skit with a Southern mammy named Jemima. In Southern lore, mammies were matronly black female domestics who doted on the white families they served and cherished their role as subordinates. Because the mammy caricature was popular with whites in the late 1800s, Rutt used the name and likeness of the mammy he’d seen in the minstrel show to market his pancake mix. She was smiling, obese, and wore a headscarf fit for a servant. When Rutt and Underwood sold the pancake recipe to the R.T. Davis Mill Co., the organization continued to use Aunt Jemima to help brand the product. Not only did the image of Jemima appear on product packaging, but the R.T. Davis Mill Co. also enlisted real African-American women to appear as Aunt Jemima at events such as the 1893 World’s Exposition in Chicago. At these events, black actresses told stories about the Old South which painted life there as idyllic for both blacks and whites, according to Pilgrim. America ate up the mythical existence of Aunt Jemima and the Old South. Jemima became so popular that the R.T. Davis Mill Co. changed its name to the Aunt Jemima Mill Co. Moreover, by 1910, more than 120 million Aunt Jemima breakfasts were being served annually, Pilgrim notes. Following the civil rights movement, however, black Americans began voicing their objection to the image of a black woman as a domestic who spoke grammatically incorrect English and never challenged her role as servant. Accordingly, in 1989, Quaker Oats, who’d purchased the Aunt Jemima Mill Co. 63 years earlier, updated Jemima’s image. Her head wrap had vanished, and she wore pearl earrings and a lace collar instead of a servant’s clothing. She also appeared younger and significantly thinner. The matronly domestic Aunt Jemima originally appeared as had been replaced by the image of a modern African-American woman. Wrapping Up Despite the progress that’s occurred in race relations, Aunt Jemima, Miss Chiquita, and similar spokes-characters remain fixtures in American food culture. All came to fruition during a time when it was unthinkable that a black man would become president or a Latina would sit on the U.S. Supreme Court. Accordingly, they serve to remind us about the great strides people of color have made over the years. In fact, many consumers likely buy a pancake mix from Aunt Jemima with little idea that the woman on the box was originally a slave prototype. These same consumers likely find it difficult to understand why minority groups object to President Obama’s image on a box of waffles or a recent Duncan Hines cupcake ad that seemed to use blackface imagery. There’s a long tradition in the U.S. of using racial stereotypes in food marketing, but in the 21st century America patience for that kind of advertising has run out.

Behavior intervention Research Paper Example | Topics and Well Written Essays - 1750 words

Behavior intervention - Research Paper Example results showed evidence of a significant reduction between the baseline and intervention phases with a reduction in the mean off-task time from 49% to 20%, a 59% decrease. The minimum and maximum frequencies in off-task behaviors were also reduced by 89% and 59% respectively with the minimum now only 5%. The effectiveness of the intervention strategy was established, and recommendations were made. Lorelei was diagnosed with a developmental delay condition and speech impairment that makes her non-verbal. She is described as a Non-Categorical Early Childhood (NEC) student, and an IEP (Individual Education Plan) has been specially devised for her that specifically addresses language difficulties, as well as sensory and academic areas. She is also: An outside observer would be able to quickly see that Lorelei has difficulties with her body control and with her ability to integrate sensorily into the classroom. She is non-compliant and engages in self-injurious behavior. She often bangs h er head for gaining attention, but she is unaware that banging her head too hard will hurt her. This is Loreleis second year where she is taught in a special PPCD along with 11 other special education students and ten other daycare students as peers who do not have a disability classroom. The teacher is assisted by three teacher assistants, and together they have the role of supporting all of the diverse learners in the classroom. The paraprofessional designated for supporting Lorelei tries her best to make her participate in the daily routine and in classroom activities as much as possible.